Formula 1 Las Vegas

I developed promotional assets leading up to race week, including teaser videos, behind-the-scenes build-out footage, flyer graphics, and countdown content across social media, email, and press. Through a structured content calendar, I executed weekly sneak peeks of Papi's Garage in the paddock and Papi's Pit Stop within the restaurant, with a high-energy reveal capturing the full race week experience.

The campaign generated over 11K engagements from promotional content, building significant excitement in the weeks before race week. The activation drove over $1.5M in revenue from Papi's Garage sales and secured a full sell-out of restaurant reservations at Fontainebleau during the events.