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Lord & Taylor · social media
Brand Repositioning Campaign
Lord & Taylor launched a brand repositioning campaign to modernize their identity and reconnect with a new generation of consumers, reflected across their website, social media and email channels.
Deliverables
I revamped the social media feed to align with Lord & Taylor's new brand direction, producing behind-the-scene photos and videos alongside model interviews to create authentic, engaging content. I also assisted in the creative development for advertising campaigns, and designed automated trigger email flows.
Results
The model interview videos outperformed all other content, driving 25% higher engagement than non-interview posts. Engagement rates climbed 45% on Facebook and 60% on Instagram. The promotional video became the top-performing piece of content, achieving over 200% more views.
Tags
Social Media ManagementContent CreationCreative Strategy
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