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Lord & Taylor · influencer marketing
Tea with L&T — Spring/Summer Campaign
Lord & Taylor brought their Spring Summer collection to life through an influencer photoshoot in Central Park, styled and shot to reflect the season through the lends of real New Yorkers.
Deliverables
I managed a team to plan and execute the full photoshoot, signing six influencer from diverse backgrounds. I hired a photographer and developed the content plan for Lord & Taylor's social media, while partnering with local Butterfield Market to incorporate home products into the shoot.
Results
The campaign significantly outperformed expectations across every platform. Picnic posts drove a 12% higher engagement rate on Instagram compared to non-campaign content, while TikTok content surpassed the average view count by 119%. Using Creator IQ, the campaign also delivered a 96% increase in earned media value.
Tags
Social Media ManagementCreative StrategyInfluencer Marketing
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