Holiday/Winter Campaign

I created social media content for the winter and holiday campaigns, incorporating photoshoot content into the daily publishing calendar and recreating viral trends to drive engagement. I also directed the graphic design team in developing assets for paid ads and trigger emails.

Behind-the-scenes content outperformed editorial across the board, and the campaign brought a more cohesive look and feel to the Instagram feed. The welcome email redesign drove a 27% increase in click-through rate.