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Peroni · social media & content creation
Influencer Campaign
Peroni launched their U.S Instagram presence with an influencer campaignshot in St. Petersburg, FL, bringing the brand's Italian aesthetic to life through a group of local creators.
Deliverables
I executed an influencer campaign to launch the official Peroni USA social accounts, producing an off-site shoot at the iconic Don Cesar Hotel in St. Pete Beach. The campaign was built around a social media strategy that leveraged Peroni's main accounts alongside local influencers.
Results
Each influencer published 5 posts to their personal accounts tagging Peroni USA, collectively driving 5,0000 followers to the newly launched account. The content resonated strongly with audiences, averaging 300 likes.
Tags
Social Media ConsultingCreative Strategy
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