Miami Spice

I developed and executed the social media and email strategy promoting the Miami Spice menu, creating food and lifestyle content that showcased the guest experience. I coordinated influencer and media dinners, and collaborated with the design team to develop advertising and marketing collateral aligned with brand standards.

The campaign drove a 35% increase in social media engagement through influencer partnerships and targeted content, while contributing to a 56% increase in covers compared to the previous year. The success prompted the extension of Papi Steak's own prix-fixe menu for an additional month.